U.K. to Regulate Social Network Marketing
Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.
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Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
The brand's teens-based referrals program is being supported by a multifaceted digital push.
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Walmart Places a Mega Buy with Yahoo
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.
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B2B Spending on Mobile to Fall Nearly 40 Percent
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.
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MediaForge Ads Charge Only When People Interact And Buy
System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.
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Partners in New D.C. Firm Cut Teeth on GOP Controversy
Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.
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Eric Bader Leaves BrandInHand for Strategy Role with Initiative
Mobile expert assumes newly created role at IPG-owned Initiative.
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FarmVille Ad Helps Bing Zoom Past Google on Facebook
Search brand picks up 400,000 new 'fans' in 19 hours and immediately uses increased presence.
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Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands
Four out of five Fortune 1000 firms don't address the Spanish-speaking demo on social sites.
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Bally Total Fitness Offers Free MP3s to Boost Membership
Fitness chain teams up with Universal Music Group to distribute 4.5 million downloads.
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